Augmented and Virtual Reality

While digital transformation is adding pressure on every organization and raising customer expectations, Augmented Reality and Virtual Reality have gained substantial worldwide attention. Virtual reality (VR) is an artificial environment that is created with software and presented to the user in such a way that the user suspends belief and accepts it as a real environment.

Augmented reality (AR) is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it. AR and VR are now key elements to improve business efficiency in extended domains such as marketing, maintenance, training and production.

Syndrome Newedge uses both these technologies to provide excellent opportunities not only to increase your company’s profitability but to genuinely improve the user experience. It’s a win-win technology for everyone involved. Your company can provide an engaging user experience, bring people together, improve employee training, and increase customer happiness with immersive technology — all while boosting your brand’s reputation and recognition in your niche.