Business Intelligence (BI)

Leverage data into detailed intelligence and actionable insights to transform your company’s strategic and tactical decisions.

The Need for Business Intelligence

Every business decision that your company takes, comes with inherent risks. Business Intelligence helps transform complex, unorganized, and confusing data into clear and actionable insights. This helps to speed your decision-making processes and ensures that all your business decisions are educated and backed with reliable data. Your organization can move forward in an increasingly data-driven climate with confidence knowing that you are prepared for any challenge that arises.

Benefits of Business Intelligence

Gain deeper customer insights

Business Intelligence gives you a deeper insight into your customers’ buying trends. You understand what your consumers are buying and their buying motive. You can use this information to create products and product improvements to meet their expectations and needs, and as a result, improve your organization’s bottom-line.

Identify market trends early

Identifying new opportunities and building out a strategy with supportive data can give your business a competitive edge and directly impact long-term profitability. Your employees can leverage external market data with internal data to detect new sales trends by analysing customer data and market conditions, as well as spotting business problems.

Increases organizational efficiency

The technology makes sharing of vital information across departments easier; saving time on reporting, data extraction, and data interpretation. Making the sharing of information easier and more efficient eliminates redundant roles and duties, allowing your employees to focus on their work instead of focusing on processing data. This improves organizational efficiency and productivity, and can potentially increase revenue.

Real-time data

While your executives and decision-makers wait for reports to be compiled by various departments, the data is prone to human error and is at risk of being outdated before it’s even submitted for review. The business intelligence systems provide access to data in real-time through various means including spreadsheets, visual dashboards, and scheduled emails. Large amounts can then be assimilated, interpreted, and distributed quickly and accurately.

Competitive advantage

Business Intelligence can help you gain insight into what your competitors are doing, allowing your organization to make educated decisions and plan for future endeavors.

Increases revenue

Increasing revenue surely is an important goal for your company. Business Intelligence tools help your business ask better questions about why things happened through making comparisons across different dimensions and identifying sales weaknesses. By listening to your customers, watching your competitors, and improving your operations, your revenues are very likely to increase.

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Why Syndrome for Business Intelligence?

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Strategic ownership

At Syndrome, we prefer to place business intelligence tools in the hands of executives that drive your business decisions. We make tools easy and intuitive which empower non-technical executives to access data, run queries and derive insights. We ensure they get actionable information in real time and don’t need to wait for your IT team to generate the reports.

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Monitor and adjust

While your executives process heavy duty data, we remain an active partner by monitoring and evaluating their use of the Business Intelligence systems. We monitor what data sources they’re accessing, what tools they are using and how they are using them. We notice trends and make necessary adjustments to enable the systems to run smoothly. We suggest any additional discipline and governance measures, if required.

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Strong validation process

When businesses find early success with our business intelligence tools they get tempted to add too many features too soon. Quantity can quickly outweigh quality and things could quickly spiral out of control. At Syndrome, we provide your organization with a strong validation process that focuses on enabling access to all the data needed to answer queries. We also prevent problematic data from entering the system so that it doesn’t produce faulty insights.

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Top-down approach

Most organizations provide their executives with data and expect them to jump right in. At Syndrome, we preach the top-down approach to our clients. We help you identify a clear business problem first, decide the metrics that should be analyzed, and then at the end talk about data.

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Maximize value

Our experts provide unique reporting and visualization functions that enable your executives to make connections with the data that others might not see, thereby offering new insights that your company can leverage for gains. Our systems allow you to get insights beyond the standard KPIs, thereby maximizing value.